Brand identity, built on strategy.
LayerTwo designs brand identities for companies that plan to be around for a long time. We start with strategy, then build a visual system your team can use everywhere.
How it works
Strategy before pixels
Most identity work fails because nobody agreed what the brand stands for. We audit what you have, set the strategy and write a short brand brief. Every design decision after that traces back to it.
Two or three directions, then one system
We present two or three distinct directions, each with a clear rationale. You choose one, and we develop it into a complete system: logo, type, colour, layout and the rules that hold them together.
A brand book your team will use
You get guidelines written for the people who apply the brand day to day. That covers designers, marketers and outside partners, with real examples instead of abstract rules.
What you get
- Brand audit and strategy
- Brand brief
- Logo and wordmark system
- Typography and colour palette
- Visual language and graphic elements
- Brand guidelines
- Core templates and social assets
- Source files and exports
Brand identity work
Questions,
answered.
How much does brand identity design cost?
Brand identity projects at LayerTwo start from $6K. The final scope depends on how much strategy work is needed, how many applications you need and whether a design system is included.
How long does a brand identity project take?
Four to six weeks. Strategy takes the first one to two weeks, identity directions follow, and the final weeks go to the system and guidelines.
Can you refresh an existing brand instead of starting over?
Yes. A refresh keeps the equity you have built and fixes what is holding you back. Meebits is a good example: a brand refresh and a new website that present the collection as digital sculptures.
How does payment work?
Projects are one fixed price, paid upfront once the scope is signed. Retainers are billed monthly in advance, with no lock-in.
Can you design and build the website too?
Yes, and it is the most common way we work. Brand and website together start from $12K over 6 to 8 weeks, designed and built in parallel by one team.
Related services
All servicesBrand and websiteFrom $12K
Strategy, identity, messaging and the experience that brings them to life. We consider the whole journey, so the first impression and everything after it belong together.
How it works
- Why build them together
- One team from start to launch
- Clear phases, signed off
What you get
- Strategy and brand brief
- Logo, type and colour system
- Brand guidelines
- Sitemap and wireframes
- High-fidelity website design
- Webflow or custom build
From $12K · 6 to 8 weeks
Website design and buildFrom $10K
LayerTwo designs and builds marketing websites for brands that need to make a strong first impression and keep making it. The team that designs your site also builds it, so what you approve is what ships.
How it works
- Design that starts with the message
- Webflow or custom code
- Launch-ready, not just pretty
What you get
- Sitemap and content structure
- Wireframes
- High-fidelity design in Figma
- Responsive Webflow or Next.js build
- CMS setup and documentation
- Motion and interaction design
From $10K · 5 to 8 weeks
Pitch decks and design systemsFrom $6K
A brand lives or dies in the documents people actually see: the pitch deck, the sales deck, the product team’s component library. LayerTwo shapes the story and the system, so every next touchpoint feels like you.
How it works
- Pitch and sales decks
- Design systems
- Motion guidelines
What you get
- Pitch and investor decks
- Sales and partnership decks
- Editable deck masters
- Figma component libraries
- Design tokens
- Motion guidelines
From $6K · Scoped per project