What a brand or website really costs in 2026.
Straight answers from a senior studio. Brand identity starts from $6K, a custom website from $10K, and both together from $12K. Here is what moves the price.
Our perspective
What shapes the investment.
Scope moves the price most
Page count, CMS collections, motion and integrations decide where a website lands in the scope. For a brand, it is strategy depth and the number of applications.
Webflow or custom code
Webflow suits content-led sites your team will edit. A custom Next.js build costs more and suits sites that need logic, 3D or heavy motion.
Fixed price beats hourly
A written scope and one fixed price means you know the cost before work starts. Hourly billing moves the risk onto you.
Brand foundations, from $6K
A brand identity: strategy, a logo and wordmark system, type, colour, a visual language and brand guidelines your team will actually use.
A website, from $10K
A custom website: sitemap, wireframes, high-fidelity design in Figma, a responsive Webflow or Next.js build, CMS setup, a technical SEO pass and launch.
Why brand and website together cost less
Running both in parallel avoids reworking the brand for the web later. Together they start from $12K over 6 to 8 weeks, less than buying each separately.
Where the money goes after launch
Many teams keep the same studio on a monthly retainer for new pages, campaigns and product design. Ours start at $6K a month, billed monthly with no lock-in.
Pricing
All pricingBrand
Strategy, identity and the systems that carry it everywhere.
From $6K$6K–12KUSD per project
- Brand strategy and positioning
- Logo, identity and art direction
- Design systems and brand guidelines
- Brand systems that plug into Claude, ChatGPT and your other AI tools
- Custom AI skills for on-brand work
Website + Product
Sites and products people want to explore, designed and built by one team.
From $8K$8K–25KProduct from $8K. Websites from $10K.
- Web and product strategy
- Website and product design
- Full interactive prototypes
- Custom builds in Webflow or code
- iOS and any front-end surface
Partner
Brand, web and product together, with us embedded in your team.
From $6K / month$6K–20K+ / monthUSD, or quoted per project
- Creative direction from the top down
- An embedded senior team
- Recommendations on what to build next
- Custom project quotes
- Monthly retainers with no lock-in
Prices in USD. Every project gets a written scope and one fixed price before we begin.
Related services
All servicesBrand and websiteFrom $12K
Strategy, identity, messaging and the experience that brings them to life. We consider the whole journey, so the first impression and everything after it belong together.
How it works
- Why build them together
- One team from start to launch
- Clear phases, signed off
What you get
- Strategy and brand brief
- Logo, type and colour system
- Brand guidelines
- Sitemap and wireframes
- High-fidelity website design
- Webflow or custom build
From $12K · 6 to 8 weeks
Website design and buildFrom $10K
LayerTwo designs and builds marketing websites for brands that need to make a strong first impression and keep making it. The team that designs your site also builds it, so what you approve is what ships.
How it works
- Design that starts with the message
- Webflow or custom code
- Launch-ready, not just pretty
What you get
- Sitemap and content structure
- Wireframes
- High-fidelity design in Figma
- Responsive Webflow or Next.js build
- CMS setup and documentation
- Motion and interaction design
From $10K · 5 to 8 weeks
Brand identityFrom $6K
LayerTwo designs brand identities for companies that plan to be around for a long time. We start with strategy, then build a visual system your team can use everywhere.
How it works
- Strategy before pixels
- Two or three directions, then one system
- A brand book your team will use
What you get
- Brand audit and strategy
- Brand brief
- Logo and wordmark system
- Typography and colour palette
- Visual language and graphic elements
- Brand guidelines
From $6K · 4 to 6 weeks
Questions,
answered.
How much does a custom website cost in 2026?
From a senior studio, a custom marketing website typically starts from $10K for design and build. Larger sites with complex CMS, integrations or 3D motion cost more.
How much does a brand identity cost?
A full brand identity with strategy, logo, type, colour and guidelines starts from $6K at LayerTwo. Logo-only work is cheaper elsewhere, but it rarely holds up as a system.
Is Webflow cheaper than a custom build?
Usually, yes. Webflow is faster to build and easier for your team to edit. A custom Next.js build costs more upfront and is the right choice when the site needs app-like features.
Why not pay hourly?
Hourly billing makes the final cost unknowable. We scope every project in writing and quote one fixed price, paid upfront, so the number never moves.
How long does a project take?
Brand identity takes 4 to 6 weeks. A website takes 5 to 8 weeks. Brand and website together take 6 to 8 weeks. Product UI/UX takes 4 to 8 weeks. Your proposal sets the dates for every phase.
How do we get started?
Book a short intro call. If it is a fit, we follow up with a written scope and a fixed-price proposal. Work starts once the scope is signed and the project is paid.